How does Pay-Per-Click work?

There was a time when online presence started and ended with a company’s website, but those days are long gone. Now, as critical as the website is, it is just one part of an entire Internet marketing campaign. 12monkeys SEO & Website Builder Toronto will not just build your website and then go away. We will implement Search Engine Optimization (SEO), SEM, re-marketing and a variety of other tools to drive web traffic your way and to get visitors to come back.

Drive traffic to your website with Pay-Per-Click

Pay-Per-Click (PPC) – The world of advertising has evolved dramatically over the last two decades, but the concept is the same: cast your net as widely as possible to bring new customers to your door. In the pre-Internet days, businesses used ads in print media; now they use well-placed ads on websites other than their own. This form of advertising, known as Pay-Per-Click (PPC), can be a cost-effective way of reaching a broad audience. 12Monkeys  will plan and manage your Toronto PPC ad campaign so that you get maximum results at a low cost.

A Pay-Per-Click ad is a hyperlinked banner or directory entry appearing on another website. As the name suggests, the owner of that website receives a payment for every time a user clicks on the link. Pay-Per-Click campaigns can have tremendous benefits. They get potential clients directly onto your website, and you only pay when your ad is clicked. The PPC Toronto experts at 2Marketing consistently monitor the Pay-Per-Click campaigns that we manage.

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